What is Yokohama Collection?
What is Yokohama Collection? Hello everybody, I am Yoshiko Hirose , chief organizer of Yokohama Collection. Probably, most of you have never heard of “Yokohama Collection”. Yokohama Collection is a fashion show which is for real clothes and life size with general women participants. The aim is to further heat up the town of Yokohama. Those who will walk the run way are not fashion models nor TV personalities. Those who are under the spot light are women living everyday life, sometimes having worries, but they face forward. Currently I am the producer for women who have complex of being small (in Japanese, Kogara), mainly in Yokohama, to turn them to Bi-kogara (small and beautiful). Thorough my producing of Bi-kogara, I came to think that if we do a fashion show with many teams, there would be a wonderful chemical reaction. This is how this wonderful name and concept came about. This event is packed with feelings of those who give their kind support. The story of women finding their lives' runway starts now!!
横浜コレクション 2018 ～autumn winter～
Yokohama collection autumn and winter Schedule
A nextgeneration fashion show featuring petite ladies and amateur models living next door
The petite ladies spice up the city of Yokohama and make a real connection with the city through fashion and entertainment.
ファッションとエンターテイメントで小柄女性（美小柄）達をメインに地元活性化、 横浜コレクションのPRチームが横浜を盛り上げ、リアルな繋がりを提供します。 フクゾーの服、キタムラのバッグ、ミハマの靴といった３種の神器で大流行した ハマトラの、「清楚で上品」なイメージと、美小柄の「大人可愛く」のイメージがマッチしている点に着目。 横浜が大好き、横浜在住といった一般の女性たちが参加できる等身大のリアルファッションショー
The fashion and entertainment events centering on petite ladies aim to stimulate the city of Yokohama while the PR team will facilitate the activities to build a real connection between Yokohama and its women. The three sacred treasures the clothes of “ Fukuzo”, the bags of “ kitamura” and the shoes of “Mihama” – were central in creating Yokohama's traditional fashion called Hamatora fashion. Please notice that the “neat, clean and elegant” image of Hamatora fashion is preserved while blending it with the “cute and mature” tones of Bikogara. Ladies who love Yokohama and live in Yokohama will take on the runway in this real fashion show!
【Date & Time】Saturday, 17th of November 2018, 2:00pm to 4:00pm,
YCC 横浜創造都市センター ３階イベントスペース
【Place】 Event Space on 3rd floor, Yokohama Creative City Center ( YCC)
・Chief Organizer: Yoshiko Hirose
City of Residence: Yokohama
Shoe Size: 22.5
Dress Size: 5,7
Yoshiko is coordinating the fashion show with the theme “ Bikogara, cute and
mature”. She develops products, organizes roundtable talks and
Coordinates fashion shows only for petite women. Therefore, she receives
overwhelming support from petite women. For two years in a row she was the
Chief Organizer of Kanagawa Prefecture’s “Festival for the mothers who want to
work with smile”.
・Organizer: Hatsuho Honda
CEO of Katsuretsuan
Katsuretsuan was established in 1927. She has been the CEO of Katsuretsuan since
as the 4th CEO. Katsuretsuan has 4 branches in Kanagawa prefecture including the
main restaurant in Bashamichi. It has 16 delicatessen stores in the department stores
Takashimaya. Moreover, she has tea lounges and restaurants and shops for baked
・Organizer : Yoko Kondo
Principal of Japan Mother’s Entrepreneur College
CEO of SoboMago Corporation
She has been a DJ and interviewer for 15 years on FM radio. She has interviewed
more than 4000 charismatic people in Japan. She made a record of sales of more
than 10 million yen in one day as a teleshopping anchor. A specialist of self- promotion, she has privately coached and given seminars to more than 300 female
entrepreneurs on “getting a customer’s attention within 15 seconds and selling
products within a minute”.
Moreover, she is playing an active part as a media trainer for professional athletes.
Recently, she has been running Japan Mother’s Entrepreneur College and
supporting mothers who start their own business. She is a mother of a
girl and also a vice president of the exclusive mothers’ community which is called “
Dear. Tomorrow Family”.
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